Build themes like products.

A structured theme built around acquisition funnels: landing pages, pricing, onboarding, and documentation hubs.

• Component library for hero/feature/pricing/FAQ blocks
• Reusable templates for solutions and industry pages
• Schema-friendly structure and clean internal linking

A theme system optimized for product discovery and speed — without locking you into a page builder.

• Fast category pages with smart pagination patterns
• Design rules for product cards, PDP, upsells
• Checkout UX tuned for clarity and completion

A predictable layout language for studios: cases, service pages, long reads, and brand storytelling.

• Case study templates with modular proof blocks
• Service architecture that scales to many pages
• Editorial styles for thought leadership

Built for sites that grow in content: categories, hubs, internal linking, and readable typography.

• Topic hubs + consistent breadcrumb structure
• Reading experience tuned for long-form
• Stable templates for 100+ page growth

If you have a theme that “works” but is hard to maintain, we refactor it into a system without breaking content.

• Template cleanup and component extraction
• Performance fixes and asset strategy
• Regression-safe release discipline

From design system to production theme: templates, components, and content models.

• Block-first approach with stable editorial UX
• Reusable section library (marketing + product)
• CI-friendly structure and clean handoff

Theme-level UX for catalogs and checkout with a performance baseline you can measure.

• Product listing & filtering patterns
• PDP structure and merchandising blocks
• Checkout clarity and speed optimizations

Reduce fragility: fewer overrides, fewer hacks, stronger structure.

• Codebase audit + cleanup plan
• Template and asset strategy rewrite
• Incremental releases to avoid downtime

We optimize where it matters: render path, assets, fonts, images, and third-party bloat.

• Asset bundling and caching strategy
• Image pipeline and critical CSS discipline
• Measured iterations (not “guess and tweak”)

We build predictable URL and template logic that supports growth: hubs, categories, and scalable internal linking.

• Template-level headings and breadcrumb consistency
• Schema patterns where they make sense
• Editorial guardrails for teams

We define content types, page templates, navigation rules, and component boundaries before we write code.

• Page map and template matrix
• Design tokens and typography scale
• Block strategy: what editors can and can’t break

We implement the system: templates, components, and a repeatable section library that stays consistent.

• Component-first layout engine
• Accessible UI defaults
• Release-ready structure and documentation

We optimize with measurements and regression discipline: no random tweaks, no silent tradeoffs.

• Baseline + target budgets
• Image/font strategy and third-party control
• Iteration logs for traceability

A theme is successful only if your team can operate it. We provide a small, useful doc set.

• Editor rules and component usage notes
• Changelog discipline and update policy
• Compatibility checklist (plugins, WP versions)

• Clean render path and controlled third-party scripts
• Images: responsive + lazyload where appropriate
• Fonts: minimal set, predictable loading

• Keyboard-safe navigation and focus states
• Readable contrast and consistent headings
• Motion reduced when the user requests it

• Component boundaries, no “magic” templates
• Simple naming and predictable structure
• Changelog and release notes for every update

We build to avoid fragile dependencies. When a plugin is used, we document the dependency and its role. When a page builder is required, we treat it as an engineering decision with explicit constraints.

• Theme install, required plugins, baseline settings
• Header/footer configuration
• Global styles and tokens

• Which blocks to use for which purpose
• What not to change (to keep structure stable)
• Reusable section patterns

• Changelog format
• Safe update sequence
• Rollback principles

• Image rules and size presets
• Script control and tracking hygiene
• Cache and CDN guidance

• Minimal plugin surface area
• Update cadence and monitoring
• Roles and permissions

Replaced a page-builder sprawl with a component library and template matrix. Result: faster editing, fewer layout regressions.

• New pricing and comparison templates
• Reusable solution pages
• Consistent headings and schema-safe structure

Rebuilt category pages and PDP into predictable patterns. Result: cleaner navigation and better performance under load.

• Smarter category browsing
• Merchandising blocks
• Checkout clarity improvements

Introduced case-study templates and a service hierarchy. Result: a site that scales without redesign every quarter.

• Case study framework
• Service page structure
• Editorial layout for long reads

If your team can create new pages without inventing new layout rules, your theme is doing its job.

• Template matrix beats “creative freedom”
• Tokens reduce visual drift
• Component boundaries prevent brittle fixes

Most slow WordPress sites are slow because nobody owns the budget. We treat it as a system constraint.

• Control third-party scripts
• Ship images with intent
• Measure before and after changes

Send a brief scope: site type, key templates, preferred stack, and timelines. We respond with a structure-first plan.

• What you build: SaaS / ecommerce / agency / publishing
• Templates: homepage, pricing, PDP, blog, docs
• Constraints: performance, SEO, integrations

• WordPress theme development
• WooCommerce storefront systems
• Performance-first engineering

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